We source and store your collection. You manage it, clearly laid out, in your Digital Cellar.
The best bottles aren't for tonight. They mature for years, dark and cool, until exactly the right moment.
Collecting like that was always reserved for connoisseurs: it took knowledge, a real cellar, and access to wines that never reach the shops.
Until now.
Depot Noir combines expert curation, professional storage, and a digital cellar in one membership. Collect the way connoisseurs do, without having to be one.
From €40 a month. Scale up or pause whenever you want.
Every month our sommeliers select wines in your style, directly from winemakers.
Dark, cool, insured, and registered in your name, in our professional depot.
Your Digital Cellar tells you when a bottle is at its best. Delivery whenever you want.
☰Scroll to browse the cellar ↓
"Through Pia's network we source directly from winemakers and trusted importers. Every allocation is hand-picked for quality, provenance, and ageing potential."
We believe everyone should be able to build a great wine collection, without barriers of knowledge, storage, or access.
Through Pia's network we source directly from winemakers and trusted importers, selected for quality, provenance, and ageing potential.
By buying young and collectively, we secure sharp prices normally reserved for professionals.
Start with €40 a month, or scale up. Depot Noir adapts to your ambition.
No spreadsheets, no guesswork. Every bottle you own is tracked, with drink window and provenance.
Every bottle is stored in professional, climate-controlled depots, insured and registered in your name.
Access to tastings, courses, and wine trips: the cellar comes to life beyond the screen.
Depot Noir: the dark depot. Dark, cool, and quiet: exactly the conditions in which a collection matures. You'll find that same calm in your Digital Cellar, where you always know precisely what you own.
Peak
Concept: illustrates how the four earlier bottles relate to their ripening curve, not exact data.
Jean helps you at every step: from your first sign-up to the question of which bottle to open tonight. Always up to date on your collection, your taste, and the right moment to drink.
Every member gets direct access to Jean on WhatsApp: available 24/7, wherever you are.
Start your collection with JeanA taste of the member experience — Jean lives in your Digital Cellar.
"Finally a way to build a serious collection without it becoming a second job."
"The curation is sharp and the digital cellar makes collecting clear and organized, exactly what was missing."
"Depot Noir gives me access to bottles and allocations I'd never come across on my own."
From your first bottle to a grand cellar: pick the plan that fits your ambition.
Build your cellar step by step
Grow faster, with more variety
Priority on rare allocations
For ambitious collectors
Still not sure which membership fits you? Take the test or book a 10-minute call.
Answer 5 short questions and we'll show you which membership fits your situation.
Based on your answers, this membership best fits your budget and ambition.
This amount is rounded to the nearest membership.
View this membershipA wine membership to build your ultimate collection. Curated by experts, stored in perfect conditions, tracked in your digital cellar.
Expert curation, climate-controlled storage, and a digital cellar that knows exactly what you own, when to drink it, and how to get it delivered.
You'll receive regular updates about your collection through our digital tools and notifications.
Directly from trusted producers, through auctions, and exclusive distributors. Our team safeguards the quality and provenance of every bottle.
Yes, our collection includes both wines for laying down and wines that are ready to drink now, depending on your preference.
Our expert team selects based on vintage, producer, rarity, and market potential: a combination of tasting experience and market insight.
Yes, that's possible. Contact us for the process and any applicable costs.
Yes. Cancel whenever you want, with one month's notice — through your account dashboard or by sending us a message. No fine print.
Every bottle is and remains your property, registered in your name. After cancelling, you simply request delivery and we'll bring your collection home.
Always. Upgrade, downgrade, or pause at any time through your account. Your budget only becomes wine once we source a case for you — until then it stays reserved in your account.
